Indie devs, you're not alone.

WUATEVAR GAMES is built on hate. Can I say it? Hating the idea that devs might spend ages developing games to never get the support they deserve.

Hi! I’m Massimiliano, or Mehssi for friends, and I’m the founder of WUATEVAR GAMES. After years working in the gaming industry across AAA marketing, product strategy, user acquisition, and creative development, I found myself unexpectedly outside the industry after being laid off.

The easiest choice would have been to move on. But I didn’t want to leave games behind.

I started thinking about all the experience I had collected over the years and how much valuable knowledge often stays inside larger companies, while talented people in the industry are looking for ways to keep contributing and sharing what they know. At the same time, I saw many passionate indie developers creating incredible games but struggling with limited resources, visibility, and support to reach the players who would love their experiences.

That is how WUATEVAR GAMES started.

What began as an idea to bring passionate people together became a community-driven launchpad bringing together developers, players, creators, and industry professionals who voluntarily invest their time and expertise to help great games reach their potential.

We work alongside developers with the objective of strengthening their games while keeping the creative vision intact and decisions completely in their hands. Our goal is to get games to unleash their full commercial potential by improving their store presence, first-time user experience, and visibility, while creating opportunities to connect with players and potential publishing partners.

I wanted to build a model that puts indie developers first, creating a way to fully support them while taking into account their needs and the challenges they face. I believe success should be shared, which is why our model is built around the idea that we want to reach the finish line together and celebrate those successes as a team.

At its core, WUATEVAR is about people. It's about building connections, and proving that when passionate individuals come together around the right projects, everyone can grow.

Massimiliano Cirillo - WUATEVAR GAMES founder